Oh na na, what’s her name? It’s Rihanna duh. She has released multiple albums while winning the hearts of many Americans and international music lovers alike. Her last major album was released in Unapologetic (2012) and the long winded anticipation for her new project, ANTI is over.
You can only enjoy her single “Work” with newest rap mogul, Drake, with your neighborhood radio because it’s playing across the nation on airwaves already! For everyone else, the only place you can hear the entire album is through TIDAL.
Tidal is an exclusive music streaming service that you pay a monthly subscription fee for. The niche is that you will be able to get many of the industry’s most anticipated projects, like “ANTI”, before anyone else.
Sounds like Rihanna made the right choice, right? Wrong. Tidal has been losing for the past year, in users and in revenue. Analysts say that they don’t expect the service to make it past 2017. Jay-Z is taking all of the criticism, when there are a number of highly influential artists who share in this responsibility. Alicia Keys, Arcade Fire, Beyonce, Calvin Harris, Chris Marti, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Nicki Minaj, and even Kanye West, Madonna, and of course, Rihanna all walked on stage taking responsibility for the innovation of “TIDAL”. Soon after expectations were not met, 7 artists under the Sony label removed their music.
You can see from the homepage, the only content pushing the site forward is Rihanna’s; It’s lined with her projects dating years back. Most are projecting that putting her album here will not yield the same result had she released it elsewhere. What’s holding it together? The
undoubted anticipation that the world’s created over the last year. For ANTI, they released distinguished content (Rihanna’s Rooms 1-8 videos) and partnered with Samsung.
The album has only been out for one week, but from social media’s standpoint , no one wants to download an app for one album. Maybe the gnawing for more RiRi will begin once they drop another single to the public hopefully sooner than later. For now, click the link below, listen to “Work” and let us know what you think!