Rihanna sang and danced to a number of her hits at the State Farm Arena in Glendale, Arizona, where the Philadelphia Eagles played the Kansas City Chiefs!

The bad gal performed well-known hits like “We Found Love,” “Where Have You Been,” “Diamonds” and “Work,” and even hinted she was pregnant during what we called the National Fenty Halftime performance, which has been buzzing on social media ever since! 

We loved to see how RiRi handled her business leveraging this show like a boss!  Peep some plays from the RiRi playbook:

  • Inserted the Fenty beauty campaign into the performance. 
  • Her dancers wore Savage Fenty during performance.
  • Fenty x NFL Merch campaign.
  • “Get the Look” e-mail sent to subscribers to purchase the exact clothes from performance. 

Marketing from the Half time show valued at a minimum of $182 million for Rihanna FREE! 

Learn how wealthy people leverage in order to continue securing their wealth. 

AGAIN, she had absolutely nothing to prove! This was marketing not a concert! There’s consumers in the world and producers. Mission accomplished respectfully! 

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