Fresh off her electrifying Friday night concert in Cleveland, the undisputed Queen of Rap, Nicki Minaj, made a special appearance at DTLR, sending her Barbz into a frenzy. Fans who purchased her exclusive LOCI by Nicki Minaj sneakers were treated to a rare, up-close experience with the rap icon herself. This highly anticipated collaboration brings together Nicki’s signature bold style and LOCI, a Black-owned, UK-based vegan sneaker brand that’s making waves in the fashion industry.
DTLR now carries six distinct sneaker designs from Nicki Minaj’s LOCI collection, each one a stylish nod to her music legacy. With names like Chun Li, The Pink Print, Red Ruby Da Sleeze, Press Play, Barbie Dangerous, and Itty Bitty Piggy, the collection reflects the multifaceted persona of Nicki that her fans know and love. Adding to the regal aesthetic, each pair features a crown-stamped tongue—a subtle but powerful nod to Nicki’s reign as the Queen of Rap and a tribute to LOCI’s British roots.
LOCI, co-founded by brothers Emmanuel and Frank Eribo, is not just any sneaker brand. Known for its groundbreaking use of sustainable materials, the company prides itself on creating fashion-forward designs without compromising the environment. The sneakers are crafted using a next-gen bio leather blend made from non-food-grade corn and recycled textiles, setting a new standard for eco-conscious streetwear.
Nicki Minaj, who is now a key equity owner in LOCI, is turning heads with this partnership—combining high fashion with sustainability and proving that you can stay fierce and fly while supporting the planet.
This exciting collaboration marks a bold new chapter in sneaker culture, where fashion meets purpose. Whether you’re a die-hard Barb or a sneakerhead looking for the next big thing, Nicki Minaj’s LOCI line delivers in both style and sustainability. But don’t wait too long—the collection is flying off shelves as fast as Nicki’s bars.
So, what are you waiting for? Step into the future of fashion and grab a pair of these iconic sneakers now at DTLR!
