Nene Leakes has been added to the hugely successful Kim Kardashian: Hollywood app which is worth approximately $85 million. The outspoken Real Housewives of Atlanta star showed up in avatar form with her trademark blonde hair and designer threads during the new update Friday.

So how does a free app make money? By offering in-app purchases and advertising of course.

Kim launched the free app in June 2014 for iPhone and Android devices with the game’s objective to become a Hollywood star. While the app is free to download, it costs to unlock certain gaming levels and to upgrade your wardrobe. Players are dropping real money on virtual “K-Stars”, paying their way from D-list to A-list celebrity status. We can see how these types of apps can be addictive… and profitable!


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