Adele Secures A Third Million-Plus Sales Week

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2015 has been a year of breaking records for Adele, and it’s clear that she doesn’t intend to stop making history until the year is up. This past week, the singer’s new album, 25, did what had never been done before when it sold another one million copies (and then some) in a single week. Before Adele, only twenty titles had ever shifted that many units in one sales frame, including 25. In its second week of availability, the British soul-pop crooner’s new masterpiece sold just over 1.1 million copies, making it the first to ever do so in more than one week. Now it has become the first to do so in three separate weeks.

While over five million people having already snapped up a copy of 25—an enormous sales total for any other record—something special was needed to push the title back into the kind of position where it could sell one million units in a single week. It being the last few days before Christmas was enough to do the trick, which is impressive, considering that the CD has already been in stores for five weeks.

Including cumulative streaming figures, 25 shifted just under 1.2 million copies this past week, easily putting it in first place for a fifth consecutive frame. Behind her is Justin Bieber and his sixth record,Purpose, which has been following Adele since she first debuted atop the Billboard 200.

 

Can we get a HELLO? This is #PrettyHustlin at its finest!
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