Black Girl Magic Update: Work and Web Influence

 

In today’s society African American women are using their time, money, and influence to enrich their communities and each other. The consumer behavior of black women, explored by Nielson, reveals that the independently-minded demographic has definitely embraced digital technologies. Some key findings in this report  included:

  • 64% of black women agree their goal is to make it to the top of their profession (95% higher than non-Hispanic white women)
  • 55% agree a company’s environmental record is important in their purchasing decisions (13% higher than non-Hispanic white women)
  • 58% agree that they don’t mind giving up their personal time for work (20% higher than non-Hispanic white women)
  • 49% of black women say that they enjoy learning about financial products or services from others, and that they regularly read financial news or financial publications (34% higher than non-Hispanic white women)
  • 59% of Black women agree they are willing to pay more 
for a product that is environmentally safe (2% higher than non-Hispanic white women)
  • 58% agree
 they are willing to give up convenience in return for a product that
is environmentally safe (13% higherthan non-Hispanic white women)
  • Black donors gave away 25% more of their incomes than white donors, and nearly two-thirds of black households make charitable donations, worth a total of about $11 billion per year. (Stat courtesy of W.K. KelloggFoundation and Rockefeller Philanthropy Advisors)

As both consumers and creators, African American women are becoming great levelers for the future, according to Cheryl Grace, Senior Vice President, U.S Strategic Community Alliances and Consumer Engagement for Nielson. “We are really seeing the impact that the social and creative movements are having, corporations cant afford not to pay attention to black women” she recently stated.

 

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